Social media sites have become very useful for businesses these days. After all, they allow businesses to connect with their followers and fans at almost no cost. They can even conduct marketing campaigns to increase the sales of their products and services. Out of all the social sites used by businesses for the above mentioned reasons, Instagram happens to be one of the most popular.
There are many reasons why businesses are using Instagram more than ever. The most important of those reasons is the fact that Instagram is all about images. People tend to be highly attracted to the visual medium. As a result, businesses can benefit their bottom line greatly when they use images to communicate with their customers, existing and potential.
However, while Instagram is useful, businesses need to have followers to derive the most benefits out this social network. The aim of your marketing strategy in Instagram should be to use the followers you have to benefit your business. With these benefits, it becomes easier for the business to prosper.
Boost to Targeted Website Traffic
It is quite easy to direct traffic from your Instagram profile and posts to your website. If you have a lot of free instagram followers, it means that your website will be receiving a lot of traffic from the social network. Even better is the fact that the majority of the traffic, if not all, will be completely targeted. As a result, you have the opportunity to convert a huge number of customers. That will certainly help you grow your revenue.
One of the lesser known effects of your followers in Instagram will be in the SEO aspect of your website. As more traffic flows into your site, its visitor count will arise. As most of that traffic is targeted, they will remain on your site for a longer period of time. This will decrease the bounce rate of your site significantly. This certainly helps your SEO as Google will recognize it as a site with value for visitors and give it a higher rank in the results pages. Of course, having social media profiles helps SEO on its own.
Getting More Sales
In Instagram, you can post images and short videos of your products and services. Through your followers, your posts will be reaching out to a lot of people and getting free Instagram likes. Many of them will become interested on the amazing products that you are showcasing through your posts. If used correctly, your posts can whet their appetites and increase their interest on purchasing and using those products. As a result, you will be registering more sales. At the very least, you will be getting innumerable leads that can be converted with time.
Getting More Followers
When you have a large follower count on Instagram, it becomes easier for you to get more followers with minimum of effort. After all, people can start following you simply to find out why so many other people are already following you and giving you free Instagram likes. Moreover, your existing followers will be sharing your posts with their own followers who, in turn, can start following you as free Instagram followers.